Insights into Institute Communications Strategy and Execution

Presenters Renee Kopkowski, vice president of Institute Communications, Tracey Reeves, associate vice president of Research, Academics, and Campus Culture Communications, and Steven Norris, assistant director of Institute Social Media, shared the vision of the Institute Communications leadership team, and provided insights about how Georgia Tech handles the day-to-day of marketing and communications.


Renee Kopkowski​
Vice President, Institute Communications

Renee Kopkowski joined Georgia Tech in March 2019, with a long and distinguished history in corporate communications leadership, including the development of strategic communications programs and campaigns for clients in higher education, pharmaceuticals, food and beverage, and technology. Early in her career, Kopkowski wrote and produced television news, and managed media relations and internal communications for large hospital systems in Georgia and Florida. From 2000 to 2007, she co-owned and managed Wonder Public Relations, a boutique communications firm that implemented large-scale internal communications, public relations, and issue- and community-related campaigns for companies such as Mars Inc., Saint Joseph’s Hospital, The Shaw Group, The HoneyBaked Ham Company, Shepherd Spinal Center, and American Healthcare. She then served in high-level communications roles for Mars Inc., a $33 billion global food company, and most recently led the company’s global external communications team, whose responsibilities included crisis management, media relations, digital properties, and consumer care. 

Tracey Reeves
Associate Vice President of Research, Academics, and Campus Culture Communications 

Tracey Reeves joined Georgia Tech in September 2018, after serving as the director of media relations at the Johns Hopkins University for a decade. Prior to higher education, she was at The Washington Post serving as a staff writer, chief of the Anne Arundel and Prince George's bureaus, and assistant Maryland editor. Previously, she was a national and regional reporter for Knight-Ridder Newspapers, and a reporter for the Providence Journal and New Bedford (Mass.) Standard-Times. She has been a Casey Journalism Center Fellow and a Knight Center for Specialized Journalism Fellow and, as a Knight-Ridder reporter, covered the U.S. Congress, federal agencies, transportation, and the military. While with Knight-Ridder, she traveled the country extensively to write about health care and children and family issues. She was part of an award-winning team for Knight-Ridder that produced a series about the perils of health care among African Americans and other ethnic minorities nationwide. Reeves shared in the Pulitzer Prize for Public Service awarded to the Grand Forks (N.D.) Herald in 1998 for its coverage of the Red River Flood.

Steven Norris 
Assistant Director of Institute Social Media

Steven Norris has been on the Georgia Tech Institute Communications team since 2012. He leads the management of Georgia Tech’s digital and social media brand through curation of content and community building, and advises senior Institute communicators to create and maintain social media policies. Prior to joining Georgia Tech, he worked as web and social media strategist at Newport Television, producer at WKRG-TV, and reporter/content specialist at WVUA TV.